Newspaper insert advertising inferior to video

Let’s discuss Exposure and Effectiveness of newspaper insert ads.

Video produced by Minnesota Digital Conversion can be exposed to a larger audience than print because Backyard Video is less expensive. Video is more effective because it is placed directly in front of the viewer and delivers a stronger impression than plain text. There is a significant difference between insert newspaper advertising and video. I will explain by comparing results for a budget of $135.00.

A insert newspaper advertisement will cost $0.07 per exposure/copy. The printing or production cost  $0.05. The cost per video exposure on a recent campaign cost was $0.0139. The production cost for the video was $0.0072 after 9,742 exposures. The total cost to expose the video was$0.021.

Total exposure to the newspaper insert ad  1,100 compared to 9,742 exposure for the video. Total cost per exposure for each print ad  $0.12 compared to $0.021 for each video exposure. Three hundred seventy-five individuals viewed and acted upon the video; a success rate of 3.84%

The video; targeted location, age, sex and specific interests and proved to be six times more effective in terms of exposure. The print ad  distributed to a generalized audience defined by location. 

Video, in this case, is also more effective. The expectation for positive response to insert newspaper advertising approaches 1.00%. At that rate we could anticipate 11 responses compared to 375 delivered by the video.

When my primary objective is to increase awareness of a person, place or event video should rank highest compared to print. There is one caveat; you need a channel to the internet. Without that channel to digital markets you are trapped in the analog age and restricted in your ability to “get the word out.”.