Internet Advertising Video

Backyard Video is your ticket to ride

Internet video, as a medium, is about to leave the launching pad. Jump on board or be left far behind. You can afford internet advertising. Backyard video is your ticket to ride.

Marshall McLuhan, a communications visionary, discussed the impact of television in his 1964 book titled ” The Medium is The Message.” He posited that our tendency to concentrate on a subject is inversely related to the ease with which our senses are stimulated. Reading requires a higher cognitive involvement than seeing or hearing; because  It takes more effort to understand a written concept. If a topic fails to attract interest we “put down the book” after taking some time to process the words and make the go/no-go decision.

With television we see the image and make a go/no-go decision based on what we see and hear in a matter of seconds. It soon became apparent that visually stimulated information needed to be delivered in small bites. The 30 second television sound bite was born. The 30 second bite has been segmented since we gained control of the “remote.”

Internet video is even more immediate; go/no-go decisions are made and effortlessly executed with a swipe or click. The internet ad competes for viewer attention in 10 second bites segmented by a factor of two or three. The initial goal with an internet ad is to create cognitive awareness. You seek to illicit a “click through” based on curiosity aroused by the ad.  Internet advertising video is a portal to a web page that seeks to expand an information exchange with the viewer.