Exposure and Effectiveness

Let’s talk about advertising exposure and effectiveness. There is a vast difference between print and video. The print ad counts each copy as one exposure. The advertising message is located somewhere within the confines of the paper. The video is counted as an exposure or impression each time it is placed directly in front of a potential viewer. We have demonstrated that a print ad will cost $0.12 per exposure/copy. The cost per impression on this current campaign is averaging $0.0132 per exposure. At that rate I can afford to deliver my message nine times using video for what it cost to deliver it once using print. Since the cost to expose the video is so much lower and the incidence more immediate, the video is superior in both exposure and effectiveness. Let us help you make video ads that work hard for you. Learn More