Targeted Video Advertising

Targeted video advertising makes it possible to focus on a specific audience at remarkably low rates. A  25 second ad posted to Facebook demonstrates the point. The video production cost $70 and the Facebook ad cost $50. More than 8,000 users were exposed to the video and more than 3,200 users viewed all or a portion of the video message. The average cost per viewer was $0.04. The video is still available for further promotion and resides on a Facebook page linked to a web site. .

*The typical result on a news flyer print campaign will cost $0.12 per distributed flyer, including distribution and printing. While I have found this to be an effective method it still only returns a 1% engagement rate based on the number of people who respond divided by the number papers distributed. The audience can only be targeted based on location and you can only distribute the flyer to 1000 people for a $120.

The targeted video advertising sought to boost a contest entry. Respondents were required to complete an application and submit a $75.00 fee. The campaign resulted in 3 additional entries from the 3,200 who viewed the ad.  The advertiser netted additional revenue of $225 for an expenditure of $120 plus an undefined effect on traffic to the event.

Compare and contrast

• The Media message was 300% more effective in terms of cost per impression.

• A repeat Print message will cost $120, verses $50 for the Media message.

• The Media message is targeted verses the generalized distribution using Print.

I don’t believe it is possible to compare final results; in the example referenced there was no print campaign. It is however possible to compare the effectiveness of message exposure. The print campaign sent out 1,000 flyers expecting 100 to be noticed and 10 read in some part. The media ad was exposed to over 8,000 ; more than 3,200 noticed the ad and 3 read the entire ad and actively reacted by completing the advertisers’ request. The ease of response on-line cannot be ignored.

Effective, dynamic communication is within the reach of individuals and organizations interested in getting their message out. As with all things worthwhile, it takes effort. That effort will translate to more sales, happier employees, contented members and successful campaigns. The tools are available let us help you with the media presentation. Request a quote

* Estimate a 1% response on print The assumption for print is $0.07 distribution per copy and $0.05 copy charge for a total of $0.12/distributed copy.. The engagement for Facebook reflects actual experience on a targeted boosted post.